The popularity of the Black Friday promotion is growing from year to year. According to analytics platform Periscope by McKinsey, 60% of consumers from the UK, France, and Germany were planning to participate in the November 27 sales in 2020, up 10% from 2019. In the United States, the number of participants in the traditional […]
Fashion causes significant environmental damage to the planet. Let’s get to know what local and global brands are doing about it and what problems sustainability solves, according to Forbes Life. What is sustainability The world started talking seriously about the harmful influence of humanity on nature in the second half of the 20th century. In […]
Let’s get acquainted with Forbes Life’s vision of building a complete, contemporary wardrobe of eco-friendly things to take care of nature. Environmental problems and overproduction dictate the trend towards conscious consumption, often called sustainable or slow, in all spheres of human life. Fashion is no exception: the era of weekly updates is becoming a thing […]
Let’s check Vogue’s arguments why recycling is an essential step for the fashion industry and the planet. Upcycling – the recycling of old things – can rightfully be called the primary trend of the spring-summer 2021 season. Brands such as Balenciaga (with their shaggy lace-up fur coat), Marni (remember outerwear created from pieces of “old” […]
Prior to the COVID-19 pandemic, second-hand was called the fastest growing segment of the fashion industry. By 2030, it should surpass the mass market, hundreds of millions of dollars are invested in it; it is worn by Kanye West and Kylie Jenner, and even fashion houses have to be considered platforms selling worn clothes. Now, […]
2020 was not the best year for clothes, at least for new ones. Consumer spending on new items fell by a record 79% in April 2020, at the start of the pandemic. Those of us lucky enough to work remotely didn’t have much of a reason to buy new wardrobe items. Homewear is the only […]
Upcycling can rightfully be called the primary trend of 2021. So, clothes made by reworking old things have already appeared in the collections of famous brands. Upcycling is one way to give new life to things that have lost their appearance and to draw attention to the problem of overconsumption and overproduction. The point is […]
In order to protect nature, we’ve got to not only sign a petition or use organic materials: we have to consume less. One of the ways of doing it is to buy a stylish outfit. It helps you save your own money and protect the environment. Fashionable clothes can be cheap, says Egor Voronkin, Ukrainian […]
Sustainability has become a buzzword in the fashion industry recently. Due to the environmental impact of fast fashion, labels across the world — and in the Middle East — are trying their best to be more sustainable by using eco-friendly fabrics and cutting their number of collections they release per year. However, Lebanese designer Erique […]
Among environmentally minded people, there is a popular three-verb phrase “reuse, reduce, recycle” (or “3R”). If you adhere to these principles, you are close to a sustainable lifestyle. Let’s take a look at them. About recycle Zero waste is not about recycling, but about reducing consumption. Why? Because the real problem of modern humanity is […]
