Tag: hype

    Opinion: can COVID-19 kill consumerism and hype culture as we know it?

    According to a Highsnobiety poll, yesterday’s hypebeasts who were queuing up for the new Supreme drop have reconsidered their priorities and believe that the pandemic will “kill” the hype and force people to buy more thoughtfully. This opinion is shared by some experts and analysts interviewed by The Business of Fashion and former Highsnobiety editor […]